Welcome to Baby Goes Retro, where timeless Scandinavian and UK designs meet the warmth and whimsy of childhood. We bring you a carefully curated selection of ethically sourced, organic children’s clothing that’s as gentle on delicate skin as it is kind to the planet.
Our Story
Baby Goes Retro was born from a passion for unique, high-quality children’s clothing. Helen, our original founder, envisioned a brand that brought Europe’s iconic styles and ethical craftsmanship to Australian families. Over the years, her dedication has created a trusted haven for parents seeking beautifully made clothing that stands out from the crowd.
My name is Rachel, and together with my husband Daniel and our two daughters, we’re proud to continue Helen’s legacy while bringing a personal touch to the brand. As a family, we’re deeply committed to sustainability and quality because we know firsthand how important it is to care for sensitive little ones. One of our daughters suffered from persistent rashes and eczema, inspiring us to seek out organic, skin-friendly clothing that didn’t compromise on charm or creativity.
Helen remains an integral part of Baby Goes Retro, lending her expertise and passion as we continue to source vibrant, ethically produced pieces from leading brands in Scandinavia and the UK. These regions are world-renowned for their innovative use of organic fabrics and their dedication to fair trade practices.
Why Choose Us?
At Baby Goes Retro, we believe in clothing that tells a story—of ethical craftsmanship, playful design, and care for the next generation. Whether you’re drawn to bold retro prints or classic minimalist styles, our collections offer something truly special for every little personality.
Thank you for joining us on this journey. We’re here to make dressing your little ones a joyful, worry-free experience.
With love,
Rachel, Daniel, Helen & the Baby Goes Retro Family
Why we are Right Choice for Your Family?
At Baby Goes Retro, we believe children’s clothing should do more than just look good—it should feel good, last long, and make a difference. That’s why we’re passionate about bringing Australian families the best of Scandinavian and UK designs. But what sets us apart?
Where Style Meets Playfulness
Scandinavian and UK brands are known for their ability to combine playful designs with effortless style. From quirky patterns to timeless color palettes, these clothes allow your little ones to express themselves while staying comfortable and ready for adventure.
Made with Care, Inside and Out
Our children deserve the best, especially when it comes to the clothes that touch their skin. That’s why we prioritize brands that are committed to organic, skin-friendly materials and ethical production practices. Many of the pieces in our collection are crafted from organic cotton, meaning fewer harsh chemicals and more natural comfort for sensitive skin.
Quality You Can Count On
If you’ve ever bought a piece of fast fashion, you know how quickly it can fade, tear, or lose its shape. That’s not the case with the clothing you’ll find at Baby Goes Retro. Scandinavian and UK brands are renowned for their craftsmanship, creating pieces that are designed to last.
Choosing Baby Goes Retro is about more than just buying clothes—it’s about making a conscious decision to support sustainability, ethical production, and creativity. In a world dominated by fast fashion, where cheap, disposable clothing is the norm, we believe in offering an alternative that’s thoughtful and impactful.