Baby & Kids Clothes That Are Anything But Ordinary
Bright European labels built to survive a second child. 0 to 8 years.
Frugi Organic Cotton, Built for Play
Bright prints from Cornwall, made to last through puddles, tree climbs and the next sibling.
Family run since 2007
Quality, safe materials
Made to last
Free shipping over $97
Favourite Collections
Best Sellers
Unique Brands
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GOTS Organic
Frugi
Shop the RainbowBorn in Cornwall in 2004, to prove organic didn't have to be beige.
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UK Award Winner
Blade & Rose
Flip for the FunBorn from frustration with boring leggings in 2010.
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Since 1998
Toby Tiger
Join the ParadeNamed after founder Zoe Mellor's own son back in 1998.
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Fair & Organic
Duns Sweden
Shop Fair and BrightFounded in Gothenburg in 2007 on a no-gender, no-shortcuts rule.
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Unisex Pioneer
Slugs & Snails
Tights done your wayStarted in 2011, as the first unisex tights brand for kids.
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Danish Design
Danefæ
Beat the RainStarted in Beder, Denmark, by four friends fed up with raincoats that looked like bin bags.
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GOTS Organic, 15 Years
Kite
Shop the CoastDesigned by the sea in Poole, Dorset, and GOTS organic certified for 15 years.
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Organic Since 2005
Smafolk
Shop Their ObsessionFounded in Denmark in 2005, one of the first Danish brands to put kids in organic cotton.
New Arrivals
The Family Behind Baby Goes Retro
"We set out to bring Australian families the colourful, characterful kids' clothes we couldn't find here."
Baby Goes Retro is a family-owned business that's been delivering joy to Australian families since 2007. We hand-pick Europe's most beautiful, ethical kids' brands, the ones built to last and made to be loved.
Learn with Baby Goes Retro
Featured Article
Parents' travel wardrobe for kids: 10 outfits with Baby Goes Retro
Read more: Parents' travel wardrobe for kids: 10 outfits with Baby Goes Retro
4 Quick Checks to Spot Greenwashing in Kids' Clothing for Parents
Read more: 4 Quick Checks to Spot Greenwashing in Kids' Clothing for Parents
25 Kids Outfit Combinations From One Small Capsule for Parents
Read more: 25 Kids Outfit Combinations From One Small Capsule for Parents
Cut Year One Baby Clothes Spend to AUD 300–600 in Australia
Read more: Cut Year One Baby Clothes Spend to AUD 300–600 in AustraliaOn Sale Now
Frequently Asked Questions
Sizing, delivery times and what happens if something doesn't fit. Still stuck, email info@babygoesretro.com.au and you'll hear back from a real person, usually the same day.
What do you stock?
Colourful baby and kids clothes from European brands you won't find in Australian chain stores: DUNS Sweden, Frugi, Toby Tiger, Kite, Blade & Rose, Slugs & Snails, Danefæ and Småfolk. Sizes run from newborn to 9 years. Family-run since 2007.
Is it organic?
Most of our brands use GOTS-certified organic cotton, audited from the field through to dyeing. Blade & Rose, Danefæ and Småfolk use OEKO-TEX certified fabric, tested for harmful substances. Each product page lists the fabric.
How do I pick the right size?
Every brand fits a little differently. Open the size chart on the product page and match your child's height in cm. Between two sizes? Size up, since European kidswear is cut with room to grow. Still unsure, email us and we'll pick for you.
How much is shipping?
$7.95 flat rate anywhere in Australia, and free on orders over $97. Every order ships tracked with Australia Post, to street addresses and PO boxes.
How long will my order take?
We pack and dispatch within 1 business day. Delivery then takes 2 to 5 business days to metro areas, 3 to 7 regional and 7 to 10 remote. You'll get a tracking email the moment it ships.
What if the size is wrong?
Swap it within 30 days of delivery for another size, colour or item, or take a full refund. Items need to be unworn with labels on. You post it back to us, we post the replacement to you free, and there's no restocking fee.