Baby Clothes – Soft, Safe & Adorably Stylish

Cosy Hoodie from our New It's Just a Fairytale collection.  Our new pink hoodie features a hood with our new It's Just A  Fairytale Unicorn face with perky ears, shiny...

This bright pink top features an adorable Unicorn print on the front, with a fairy flying by it's side, adding a touch of whimsy and fun to this adorable piece...

Introducing the adorable It's Just A Fairytale children's leggings - the perfect addition to any little one's wardrobe! Made from a high-quality blend of materials, these leggings are soft, comfortable,...

Introducing the delightful It's Just A Fairytale children's socks - the perfect addition to any young nature lovers wardrobe! These socks come in a lovely pink and navy colourway, with...

Rock My Socks for Happy Feet! This super soft 3-pack in Strawberry is designed to keep growing feet comfy and cheerful. Crafted from cosy GOTS certified organic cotton, these socks...

Rock My Socks for Happy Feet! This super soft 3-pack in Butterfly is designed to keep growing feet comfy and cheerful. Crafted from cosy GOTS certified organic cotton, these socks...

Introducing our Little Knitted Leggings in Daisy Fair Isle/Ladybird, designed for active little ones! Crafted from super-soft, GOTS-certified organic cotton, these leggings provide comfort and freedom for tiny explorers on...

Introducing our Little Knitted Leggings in Veg Fair Isle/Veg Pals, designed for active little ones! Crafted from super-soft, GOTS-certified organic cotton, these leggings provide comfort and freedom for tiny explorers...

The new "Drop" design is so utterly beautiful it will make you never look at any other tights the same again! Made with sumptuous organic cotton these tights are luxury...

Retro, the ultimate S&S design inspired by our own childhood in the 70's and 80's. Bright bold green with lots of little details, weather, flying love hearts, rainbows what more...

Fun Guy are our most eye popping design yet with bright yellow background and beautiful timeless toadstools you can be sure these tights will always make you smile!  75% Super...

Immerse your little one in a world of colors with our Techincolour Tights. Adorned with retro rainbow stripes and fluffy clouds, these tights are a playful addition to any child's...

Got to be squidged to be believed. Our knitted Toasty Tights - made with organic cotton - are super-soft and snuggly thanks to their loopy, terry design. And to ensure your...

Made from beautifully soft and super stretchy organic cotton! This long-sleeved Everyday Body is great for layering under dresses, dungarees and tops to add a pop of colour to your little...

Ideal for layering under dresses, dungarees and tops, this handy long-sleeved Favourite Body is super-duper soft and cosy, perfect next to your little one's delicate skin. In two gorgeous rainbow...

Start your child’s journey of self-discovery with a celebration of his or her uniqueness with colourful, fun and bright tube socks!These retro tube socks are approximately 10 inches and are...

Keep your little one snug and cosy with this perfect organic cotton hat. Featuring a lovely ele and me print with a turn-up and cute ears. Complete the look with...

This soft spruce green organic cotton romper, with an adorable elephant appliquŽ, makes the cutest outfit for little boys and girls alike. Made from waffle fabric with a little bit...

Meet Kite's super-soft knitted leggings featuring a spruce green stripe and an adorable elephant intarsia on the seat. For ease and comfort pull them on with a t-shirt, baby vest...

Hello ele! Kite's beautiful bodysuits are wonderfully soft and comfy, making them perfect for everyday. This long-sleeved baby vest with a cute placement print looks great worn as a t-shirt...