Discover Vintage-Inspired Kidswear Celebrating Individuality, Quality and Eco-friendly Slow Fashion

Organic doesn’t have to be beige and ethical doesn’t have to be dull

Unique & Inspiring

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Our clothing is thoughtfully designed to spark creativity, express individuality, and celebrate the joy of childhood — with bold prints, playful details, and colours as vibrant and imaginative as your little one.

Organic & Sustainable

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We focus on clothes made with soft, breathable organic cotton and crafted for lasting quality. Our clothes keep little ones comfy while keeping the planet in mind. A better choice for sensitive skin — and for a brighter future.

Ethical Manufacture

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Our clothes are crafted in factories that prioritise fair wages, safe working conditions, and respect for the people behind the seams. Because what they wear should feel good — in every sense of the word.

Organic is a Safer, Healthier, and More Sustainable Choice

Fewer Chemicals, Kinder to the Planet, and Healthier for Growing Bodies

See the difference here

Clothes You’ll Be Proud to Dress Them In

Kite Hare AppliquŽ Long Sleeved Baby Suit - Bodysuits

All Baby Clothes

DUNS Sweden Big Radish Tee Hushed Green Organic Clothes Beach Glass Taping - T-shirts

All Toddler Clothes

Danefae Freja Glitter Tee – Girls Short Sleeve T-Shirt - T-shirts

All Kids Clothes

Toby Tiger Organic Kitten Print Baby Gift Set - Gift Set

Gift Bundles

Man working at a sewing machine in a busy factory setting

We know where our clothes are made......and we're super proud of it!

We prioritise brands that use ethical manufacturing

See the difference here

Popular Collections

Child wearing a colorful outfit with floral patterns sitting on a stone wall in a park.

DUNS Sweden

Miffy™ ’Anything is Possible’ Navy Cotton Socks - Socks

Blade and Rose

Child wearing a rainbow striped shirt on a sandy background

Frugi Clothing

Child holding a basketball wearing an orange shirt and colorful striped pants on a white background

Toby Tiger Clothing

What parents love about our clothes!

Karen

Beautiful designs, great quality clothing.Will definitely be purchasing again.

Mary

This is the brightest dress! Sits really nicely and constantly gets compliments

Ingrid

So cute, and so well made. We love Scandinavian baby and child designs, vibrant and full of life

The family behind Baby goes Retro

Our family runs Baby Goes Retro to offer kids’ clothing that reflects what matters most to us — joy, quality, and care. Inspired by vintage style and a love for playful, personality-filled design, our pieces are made to last and be loved again and again.
We have a strong focus on safe, organic fabrics, produced in ethical factories, to support a slower, more sustainable fashion future — because little wardrobes can have a big impact.

Read our story