They’re Only Little Once. Dress Them in Retro Styled Scandinavian Kidswear for a Magical Childhood

Shop ethically made baby and kidswear from sought-after Scandinavian and UK brands, featuring bold retro prints and unique playful designs

✓⃝ ⭐️⭐️⭐️⭐️⭐️ 4.9 out of 5 stars from 44 reviews

Unique & Inspiring

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Our playful Scandinavian and UK designed kidswear pairs high quality with retro charm, celebrating individuality and creativity

Organic & Sustainable

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Our brands prioritise soft, organic materials, safe for sensitive skin, gentle on the planet, and perfect for everyday magic

Ethically Made

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We partner only with brands that uphold the highest ethical standards for fair pay and safe conditions

Family owned

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We’re a small Aussie family business, who love great kidswear and is here to help every step of the way

The Rainbow Collection Brightens Everyones Day

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Toby Tiger Organic Rainbow Sheep Applique Short-Sleeved T-Shirt
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Toby Tiger Organic Rainbow Sheep Applique Short-Sleeved T-Shirt
$39.95
$39.95
Colorful striped leggings with a pink waistband on a white background
More Size(s) available

Toby Tiger Organic Pink Multi Stripe Leggings
$31.95
$31.95
Child wearing a colorful striped hoodie and pants on a white background
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Toby Tiger Organic Multi Stripe Hoodie
$79.95
$79.95
Frugi Organic Rainbow Body Suit 4 Pack Popper Fastenings - T-shirts
More Size(s) available

Frugi Organic Rainbow Body Suit 4 Pack Popper Fastenings
$59.95
$59.95
$0.00
Pals Socks - Rainbow Face & Mr Gray - 1 - 3 years - Socks

Pals Socks - Rainbow Face & Mr Gray
$14.95
$14.95
Danefae Rainbow Ghost of Erik Kids Tee - T-shirts
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Danefae Rainbow Ghost of Erik Kids Tee
$49.00
$49.00
Frugi Organic Rainbow Sun T-Shirt Organic Cotton Rib - T-shirts
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Frugi Organic Rainbow Sun T-Shirt Organic Cotton Rib
$34.95
$34.95
$0.00
Toby Tiger Organic Multi Stripe Yoga Pants - Yoga Pants
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Toby Tiger Organic Multi Stripe Yoga Pants
$31.95
$31.95
Toby Tiger Organic Multi Stripe Joggers - Joggers
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Toby Tiger Organic Multi Stripe Joggers
$49.95
$49.95
Kite Organic Rainbow Tights – Kids Cotton Leggings - Tights
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Kite Organic Rainbow Tights – Kids Cotton Leggings
from $28.00
from $28.00
$0.00
Sold Out
Frugi Organic Stay Wild Multipack Socks for Everyday Adventures - Socks

Frugi Organic Stay Wild Multipack Socks for Everyday Adventures
$32.95
$32.95
Sold Out
Frugi Organic Rock Socks Space Multipack Organic Cotton - Socks

Frugi Organic Rock Socks Space Multipack Organic Cotton
$32.95
$32.95

Shop by Category

Colorful striped t-shirt with rainbow pattern on a white background

Kids Tops
Green and white striped leggings with a dinosaur design and 'Blade & Rose' branding on a white background.

Baby & Toddler Bottoms
Floral-patterned baby romper on a white background

Baby & Toddler Dungarees
Children's dress with colorful dinosaur pattern on a blue background

Kids Dresses
Colorful children's sweater with floral and fruit pattern on a white background

Kids Jumpers & Jackets
Kite Kids Winter Woodland Organic Cotton Hat - Hats

Hats & Bandanas
Three colorful socks with strawberry and floral patterns on a white background

All Socks
Frugi Organic Rainbow Body Suit 4 Pack Popper Fastenings - T-shirts

Baby Bodysuits
Pink girls hoodie with cow face

Baby & Toddler Jumpers & Jackets

Kids Bottoms

Why Families Choose Us

We know what they wear tells a story. About your values, your sense of style, and how you’re shaping their world. That’s why we source vibrant, retro-inspired pieces from Scandinavia and the UK, full of colour, character, and charm.

We’re here for parents who want more than the same old basics. Our playful, high-quality styles turn heads, spark compliments, and help your little one stand out, in all the right ways.

And because we care about what touches their skin, we prioritise certified organic fabrics and ethical production every step of the way. No fast fashion. Just beautifully made clothes that last, and let little personalities shine.

Best Sellers: Tried, Tested, and Totally Adored

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Frugi Bluebird Dinoland Sunshine Skater Dress Certified Organic Cotton - Dresses
More Size(s) available

Frugi Bluebird Dinoland Sunshine Skater Dress Certified Organic Cotton
from $73.50
from $73.50
Blade & Rose Maple the Dino Hoodie - Hoodies
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Blade & Rose Maple the Dino Hoodie
$63.00
$63.00
$0.00
Smafolk Sleeveless Marshmallow Racket Dress - Dresses
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Smafolk Sleeveless Marshmallow Racket Dress
$79.95
$79.95
Toby Tiger Organic Ice Cream Cone Print Dress - Dresses
More Size(s) available

Toby Tiger Organic Ice Cream Cone Print Dress
$52.95
$52.95
Child wearing a colorful striped hoodie and pants on a white background
More Size(s) available

Toby Tiger Organic Multi Stripe Hoodie
$79.95
$79.95
Colorful striped leggings with a pink waistband on a white background
More Size(s) available

Toby Tiger Organic Pink Multi Stripe Leggings
$31.95
$31.95
Toby Tiger Organic Rainbow Sheep Applique Short-Sleeved T-Shirt
More Size(s) available

Toby Tiger Organic Rainbow Sheep Applique Short-Sleeved T-Shirt
$39.95
$39.95
Toby Tiger Organic Multi Stripe Joggers - Joggers
More Size(s) available

Toby Tiger Organic Multi Stripe Joggers
$49.95
$49.95
Sold Out
Slugs & Snails Organic Drop! Kids Tights - Tights

Slugs & Snails Organic Drop! Kids Tights
$25.00
$25.00
Smafolk Clover Flying Dragons Boys Organic Pants - Pants
More Size(s) available

Smafolk Clover Flying Dragons Boys Organic Pants
$79.95
$79.95
Kite Pig Pannage Stretch Jersey Dungarees - Dungarees
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Kite Pig Pannage Stretch Jersey Dungarees
$52.00
$52.00
$0.00
Frugi Organic Rainbow Body Suit 4 Pack Popper Fastenings - T-shirts
More Size(s) available

Frugi Organic Rainbow Body Suit 4 Pack Popper Fastenings
$59.95
$59.95
$0.00

Organic is a Safer, Healthier, and More Sustainable Choice

Fewer Chemicals, Kinder to the Planet, and Healthier for Growing Bodies

See the difference here

Sale items: Save on Their New Favourites

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Save $8.00
Blade & Rose It’s Just a Fairytale Dress - Dresses
More Size(s) available

Blade & Rose It's Just a Fairytale Dress
$33.00
$33.00
$41.00
Save $3.00
Blade & Rose It’s Just a Fairytale Socks - Socks
More Size(s) available

Blade & Rose It's Just a Fairytale Socks
$6.00
$6.00
$9.00
Save $5.00
Blade & Rose Footless Girls Tights - Fairytale Design - Tights
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Blade & Rose Footless Girls Tights - Fairytale Design
$19.95
$19.95
$24.95
Save $9.00
Blade & Rose It’s Just A Fairytale Baby & Kids Top - T-shirts
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Blade & Rose It's Just A Fairytale Baby & Kids Top
$24.00
$24.00
$33.00
Save $14.95
Smafolk Organic Kids Strawberry Print Clothing Pink Tee - 2 - 3 years - T-shirts

Smafolk Organic Kids Strawberry Print Clothing Pink Tee
$39.00
$39.00
$53.95
Sold Out
Kite Organic Love Ditsy Bowband Organic Cotton Headband - 4 years - Headbands

Kite Organic Love Ditsy Bowband Organic Cotton Headband
$10.00
$10.00
$16.95
Save $10.00
Organic Cotton Toasty Tights Honeysuckle Rainbow Stripe - 6 - 12 months - Tights

Organic Cotton Toasty Tights Honeysuckle Rainbow Stripe
$29.95
$29.95
$39.95
Sold Out
Fraulein Prusselise Organic Kids Socks - Donkey - Socks

Fraulein Prusselise Organic Kids Socks - Donkey
$12.00
$12.00
$14.95
Sold Out
Frugi Organic Grippy Whale Dino Socks 2 Pack - Socks

Frugi Organic Grippy Whale Dino Socks 2 Pack
$20.00
$20.00
$29.95
Save $6.95
Alba of Denmark Organic Bandana - Headbands
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Alba of Denmark Organic Bandana
$15.00
$15.00
$21.95

Blade & Rose - A UK Favourite

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Peter Rabbit Autumn Leaf Matching Set - Gift Bundle
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Peter Rabbit Autumn Leaf Matching Set
$64.95
$64.95
Blade & Rose Peter Rabbit Navy Matching Baby & Kids Bundle - Gift Bundle
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Blade & Rose Peter Rabbit Navy Matching Baby & Kids Bundle
$64.95
$64.95
Blade & Rose Bonnie Highland Cow Gift Bundle - Gift Bundle
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Blade & Rose Bonnie Highland Cow Gift Bundle
$64.95
$64.95
$0.00
Blade & Rose Hamish Highland Cow Baby & Kids Top Bundle - Gift Bundle
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Blade & Rose Hamish Highland Cow Baby & Kids Top Bundle
$64.95
$64.95
$0.00
Blade & Rose Bonnie the Highland Cow Hoodie - Hoodies
More Size(s) available

Blade & Rose Bonnie the Highland Cow Hoodie
$63.00
$63.00
$0.00
Blade & Rose It’s Just a Fairytale Hoodie - Hoodies
More Size(s) available

Blade & Rose It's Just a Fairytale Hoodie
$63.00
$63.00
$0.00
Blade & Rose Maple the Dino Hoodie - Hoodies
More Size(s) available

Blade & Rose Maple the Dino Hoodie
$63.00
$63.00
$0.00
Blade & Rose Bella The Horse Hoodie - Hoodies
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Blade & Rose Bella The Horse Hoodie
$62.00
$62.00
$0.00
Blade & Rose Hamish Highland Cow Hoodie - Kids - Hoodies
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Blade & Rose Hamish Highland Cow Hoodie - Kids
$62.00
$62.00
$0.00
Blade & Rose Bella The Horse Kids Dress - Dresses
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Blade & Rose Bella The Horse Kids Dress
$49.00
$49.00
$0.00
Blade & Rose Bonnie Highland Cow Kids Dress - Dresses
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Blade & Rose Bonnie Highland Cow Kids Dress
$49.00
$49.00
$0.00
Blade & Rose Honey Bee Romper - Rompers
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Blade & Rose Honey Bee Romper
$41.00
$41.00
$0.00

Our Amazing Scandi and UK Brands

Blade and Rose Logo
Blue circle with 'Toby tiger' text in white
Frugi logo with 'love the planet' and 'you play on' text on a white background
Logo of S & S Slugs & Snails with a green leaf shape on a white background
DUNS logo on a yellow background
Blue 'Kite' logo on a white background
Logo of Danefae København with an umbrella design on a white background
Smafolk logo with a green apple shape and 'Danish Design' text on a white background
Colorful 'pals' logo with text on a white background

The family behind Baby goes Retro

Our family runs Baby Goes Retro to offer kids’ clothing that reflects what matters most to us — joy, quality, and care. Inspired by vintage style and a love for playful, personality-filled design, our pieces are made to last and be loved again and again.
We have a strong focus on safe, organic fabrics, produced in ethical factories, to support a slower, more sustainable fashion future — because little wardrobes can have a big impact.

Read our story
Founder family with two girls

What parents love about our clothes!

Karen

Beautiful designs, great quality clothing.Will definitely be purchasing again.

Mary

This is the brightest dress! Sits really nicely and constantly gets compliments

Fran

Great Quality. So soft, snuggly and beautiful quality. Not to mention super cute.

Ingrid

So cute, and so well made. We love Scandinavian baby and child designs, vibrant and full of life